One of the most applied marketing strategies used by every new and successful business is to work hard to increase the number of customers you have. Many businesses have tried and tested best practices on how to increase this number and most work.

 

There are less obvious ways to double and triple your customer count. You want to be creative with your plans, products, pricing and promotions.

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Ford and General Motors are happy to sell you a new car for $30,000. But have you ever paid the advertised price? Or do you add-on extras such as a leather seating, a sunroof or extended warranty?

 

Despite the best of intentions, when we decide to dine out, many don't even think about the wine list or the dessert tray until the clever waiter offers it. Take time to innovate ideas on how you can increase the size of your customer order.

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Most business people spend time, effort and a lot of money trying to acquire new customers. For a fraction of all this, you can develop a formalized internal system to keep existing customers returning to buy again and again. After all, existing customers already know you and trust you. They depend on you. You can increase the number of times each of your existing customers as well as past customers return to buy from you again.

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